Are you a content creator or writer who knows about podcasting? We at Polymash are looking for great podcast blog article writers to help us practice what we preach. We need help to produce the kind of content our readers are looking for. Our purpose is to help our audience grow their own podcasts, businesses and websites, and make them discoverable on Google search.
Table Of Contents
- Our Mission
- What Our Readers Are Searching For
- Podcast Blog Categories And Example Topics
- Being A Writer And Content Creator At Polymash
- Engagement Details
- Tips for Writers
- How to Structure Your Article
- About “Guest Post” Proposals
- How To Apply
- Resources
Our Mission
In meeting our mission to serve others, we periodically fall short ourselves.
We’re so busy serving others, we often neglect ourselves. You know the proverb - the shoemaker’s son has no shoes - well, it’s not quite that bad!
For the last eight years Polymash’s focus has been “Podcasting As Content Strategy” - planning, producing, launching, marketing and promoting podcasts and websites along with all the digital assets to help each succeed.
- We’ve launched dozens of successful client podcasts shows and websites; presented at major podcasting conferences and are well known in the industry.
- We’ve been creating a strong digital presence for our clients, and we’ve grown our business by striving to drink our own cool aid.
And, we have more story ideas, and content needs, than time.
This is where you come in: We are looking for writers familiar with podcasting and content strategy. If you are interested, read on!
What Our Readers Are Searching For
We cover a wide range of topics as we offer service to anyone to who wants to launch, grow and market their podcast. Therefore, we write about most topics that can help podcasters learn more about creating an excellent show from concept through to monetization. We cover the nuts and bolts such as: hardware, software, hosting platforms, social media tools, and reviews of same. We also cover the behavioral, relationship and business side of podcasting: strategy, form, structure, monetization, promotions and more.
Podcast Blog Categories And Example Topics
A sample of topics that podcasters are interested in, and which we at Polymash write about include:
- Podcasting Industry and B2B News Analysis
- Podcast Planning & Launch
- Monetization
- Podcast Gear And Equipment
- Podcasting Content Strategy
- Podcast SEO
- Interview Skills
- Structuring your Podcast
- Podcast Promotion & How To's
- Podcast Guesting
- Editing & Streamlining Production
For more detailed inspiration and to identify initial article ideas, you can visit this link.
Our philosophy is to help people take ownership of their valuable content and take pride in their mission and creativity. Our goal is to help them see value in what they do and become excited to share it widely.
Being A Writer And Content Creator At Polymash
If you are a content creator writing about digital marketing and podcasting and blogging we’d love to hear from you.
Compensation and benefits to you as a writer
You will be compensated for your posts. We have no set or fixed rates. We favor writers who have a passion for the subject matter, and who are open to learning from us as well. We are a digital marketing firm with a high level of expertise in teaching podcasting, digital strategy, content syndication and SEO writing.
Therefore, candidates who are open to a mix of $$ compensation with learning our highly effective content syndication and podcast growth systems will receive preferential consideration.
Our writers receive complimentary access to our entire course library on Podcast SEO, Website Design, Show Notes SEO, Podcast Content Marketing.
We view our writers as partners and collaborators, and with the mixed model, apart from financial compensation, we hope you will benefit in the following ways:
- An author profile with bio on our site for articles you write
- A valuable high Domain Authority backlink to your own site
- Access to our entire course library
- Access to our content syndication platform
To see if you are a good fit
The content is podcasting related, so the ideal candidates will be podcasters who write, or writers familiar with podcasting. Please apply to Polymash via this online form to start the conversation. The form invites you to share brief high points of your prior experience. For example:
- What you have written about.
- Where you’ve written.
- Your podcasting experience.
- Your preferred topics, or experience on particular blogs or sites.
- How frequently you can contribute - weekly, monthly or in between.
- Your strengths as a writer.
- Compensation expectations.
Engagement Details
We are looking for blog articles 1,000 words or more. If writers are working on an hourly basis, we assume writing time of 2hrs for each 1,000 word post, and 3 hours for 1,500 words and so on.
In most cases we have research and a perspective for each proposed topic available. We’ll make these available in content briefs. But for writers or articles that require initial research we’ll add up to 1hr of research compensation for each topic.
Tips for Writers
As a content creator, if you're interested in writing for us, we have some guidelines. Below are some tips to help you at your craft and make lasting connections with our readers. We want our writers to be consistent with a structure so readers come back to us on a regular basis.
Personality and tone
We encourage you to enjoy your own voice and personality, while upholding the credibility and approachability of Polymash. Our tone is represented by our depth of knowledge in the industry, our reputation with our clients, and our collaborative work ethic. In a nutshell, Polymash’s tone: we pride ourselves on our credibility and our generosity with our knowledge and resources. Transparency is a key value.
We tend to informality and openness with warmth and friendliness. We value personal experiences and stories with candor and humor that’s congruent with the message of the article. Conversational tones are more relatable than academic or technical tones.
Informative and actionable
We ask ourselves when writing any post:
What do I want my reader to know or do as a result of reading this post?
This means that every article should offer the reader something they might learn - the “what do I want them to know”- and give them something concrete to use - the “what do I want them to do” - the actions I want them to take.
If you miss asking yourself this important question as a content creator, you can leave the reader a little unsure about the value of the piece. Their take-aways are the most important aspect.
How to Structure Your Article
As an experienced writer, we won’t invest time here to tell you how to write grammatically correct articles - from sentence structure - including punctation -through to paragraph structure - introduction, body and conclusion. The examples you submit in the online application will show evidence of your writing skill. As a content creator for the web, you’d be aware also of the need for easy readability.
Many readers will skim through posts. Therefore, visual layout is key.
You’d know that dense content with long paragraphs, little white space and no headings or subheadings make for not the best reading experience in our world. Therefore, we remind you of the importance of:
The reader
Keep in mind which reader you are addressing and wanting to connect with, and what will interest them with regards to the topic you are writing about.
What do I want them to take-away from my post?
Write with that persona in mind and keep asking yourself how is my message impacting this reader.
The title
Your title needs to capture attention and be inviting. Avoid click-bait, but still invite curiosity. Your title may be controversial or provocative. It may offer a solution to a challenge. Most importantly it will contain an SEO keyword or key-phrase we research before each article assignment to enhance discoverability.
Opening paragraph
The opening paragraph is most important for two reasons:
- It’s usually the snippet that gets published as the post’s description on the blog’s home page. Therefore, it serves as the window dressing that invites the reader to click on the Read More Button.
- It must contain the key phrase or key word from the post’s title in order to help with search.
Polymash can attribute its own growth and success in part to optimizing for search. We are on page one of Google’s search engine result pages (SERPs) for 100s of podcasting related search terms.
The body
As you write your content with you reader in mind and clear about your message, structure your copy simply, using short sentences, brief paragraphs and subheadings.
Headings and subheadings
To help with the flow of your content, the use of headings is essential. We use Heading 2 [H2] for major blocks - all words capitalized and Heading 3 [H3] for subheadings under the major blocks. With H3s - only first word is capitalized. This post models the heading formats we ask our writers to follow.
Internal links
As a content creator for Polymash, we would like you to reference other posts or courses on our site because those back links matter. In addition, please provide links to other sites and resources that add value to your message.
Length
Generally, approximately 700 words is a good length for blog posts. We also value - as does Google - long form, authoritative articles of around 2000-3000 words. If you have topics of that length you’d like to write, please let us know. We would be happy to discuss.
Closing paragraph
There are a number of options. The closing paragraph can act as a book end, meaning you circle back to your opening paragraph rounding out your message in a satisfactory way. You might close with a call to action. You might summarize what you have covered in your article. You might have an anecdote that illustrates your message, or you might offer words of encouragement or possibility.
Remember, we have many skimmers and scanners out there! Attention spans are shortening. If all a reader does is skim or scan through, they are likely to pause on the closing paragraph. If it grabs their attention, they may just skim back up to the top again to take a closer look. You have earned their attention.
About “Guest Post” Proposals
We do accept occasional guest posts, and do not usually ask for money for these article placements. But we have very high standards for them, and closely monitor placed links we allow in such posts. If you would like to see our guest post guidelines, click here.
How To Apply
If you made it this far, I hope you consider applying!
- CLICK HERE TO APPLY to become a content writer with Polymash
